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DSO Secrets


Feb 10, 2021

In this episode Emmet defines and breaks down what a DSO (Dental Support Organization) really is. He muses on its different components in an aim to dispute the negative connotations the term DSO has for some in the dental industry. The key word Emmet focuses on is “support” — the concept that clinicians should be supported so they have more autonomy to focus on clinical care. He discusses the components that constitute a successful DSO from strong clinical leadership and vision to defining the patient avatar to carving a niche in the marketplace to establishing what impact the DSO will have in the community and more. Take a listen for Emmet’s insightful definition of the true pieces of a DSO.