Nov 19, 2021
Emmet Scott hosts this episode and welcomes Ted Kozel, Chief
Revenue Officer, SMC National. They discuss “all things” digital
marketing — why it’s at the heart of every dental organization —
being the primary way to first connect with patients. Using and
defining marketing/business jargon such as leads, customer
acquisition cost, cost per opportunity, lifetime value of a
patient, conversion, referrals, pay-per-click, ad words, and many
more terms, Ted and Emmet offer best practices and innovative ways
to put marketing (specifically digital marketing) to work in
growing your dental organization.